The Challenge

A European medical device manufacturer sought to enter Vietnam's growing healthcare market. They needed to understand regulatory requirements, identify potential distribution partners, and develop relationships with key hospitals and healthcare providers.

Our Solution

Comprehensive market entry program: • Healthcare market landscape analysis and segmentation • Regulatory pathway assessment for medical device registration • Identification and evaluation of 20+ potential distributors • Hospital and healthcare provider needs assessment • Key opinion leader engagement strategy • Reimbursement and pricing framework analysis • Facilitated meetings with top 15 hospitals • Supported distributor selection and negotiation

Our Research Approach

We combine primary field research, competitor benchmarking, and structured stakeholder interviews to deliver actionable market intelligence. Each engagement follows a proven methodology tailored to the client's strategic objectives — from initial scoping through to implementation support.

Specific outcomes are shared with prospective clients under NDA upon request.