The Challenge

A regional retail chain planning aggressive expansion in Vietnam needed comprehensive competitive intelligence to identify market gaps, understand competitor strategies, and optimize their store location and format decisions.

Our Solution

Detailed competitive intelligence program: • Mystery shopping at 100+ competitor locations • Competitive pricing analysis across 500+ SKUs • Store format and layout benchmarking • Customer traffic and conversion analysis • Supply chain and logistics assessment • Promotional strategy monitoring • Real estate availability analysis in target locations • Consumer preference and shopping behavior study

Our Research Approach

We combine primary field research, competitor benchmarking, and structured stakeholder interviews to deliver actionable market intelligence. Each engagement follows a proven methodology tailored to the client's strategic objectives — from initial scoping through to implementation support.

Specific outcomes are shared with prospective clients under NDA upon request.